This Brighton-based yoga studio commissioned us for a full branding service, alongside a new website. Dolly, the teacher and owner, wanted both deliverables to:
This was quite a personal project, close to Dolly’s heart, and we wanted to reflect her passion for yoga in our content.
We used a colour palette based on the 7 chakras – bright colours that would also represent Dolly's personality and love of colour. Still, we didn’t want to overdo it. So we offset this new, colourful logo on a background of white and navy (a subtle nod, too, to the Brighton sea!) This colour scheme appears on all of Dynamic Dolly’s marketing material and brand stationery.
We wanted to make it simple for new students to discover yoga class times and styles – with the kind of content that’d encourage them to book!
We did this through: user-focused design, a fresh ‘n’ welcoming look and feel, plus super-clear CTAs to make contacting Dolly an easy – enjoyable – experience.
Of course, the new brand identity was at the heart of this process, too – as we continued using our new colour palette and font styles to bring consistency to this playful (yet caring!) brand.
Dolly was thrilled with how much we "got" what she wanted. We brought her a shiny new website that explains the different yoga styles in a relatable way – which will encourage both experienced yogis and those new to the practice to join her at her studio in Hove, Brighton.