Project

Dynamic Dolly Yoga
Wellness Industry | Branding & Website Design

Yoga website designDynamic Dolly Yoga business cards brand design

client

  • Dynamic Dolly Yoga

Industry

  • Health
  • Wellbeing
  • Fitness

Services

  • Project Management
  • Art Direction
  • Brand Identity
  • Brand Design
  • Graphic Design
  • UI / UX
  • Website Design
  • Website Development

The brief

This Brighton-based yoga studio commissioned us for a full branding service, alongside a new website. Dolly, the teacher and owner, wanted both deliverables to:

  • Highlight the classes she offers: Vinyasa Flow, Hatha and Yin Yoga
  • Explain these 3 different styles
  • Yoga-centred branding and content that would feel both caring and vibrant

This was quite a personal project, close to Dolly’s heart, and we wanted to reflect her passion for yoga in our content.

Dynamic Dolly Yoga logo branding
Dynamic Dolly Yoga logo branding
Dynamic Dolly Yoga loyalty cards brand designDynamic Dolly Yoga leaflet marketing design

The branding

We used a colour palette based on the 7 chakras – bright colours that would also represent Dolly's personality and love of colour. Still, we didn’t want to overdo it. So we offset this new, colourful logo on a background of white and navy (a subtle nod, too, to the Brighton sea!) This colour scheme appears on all of Dynamic Dolly’s marketing material and brand stationery.

Dynamic Dolly Yoga mobile website design

The design process

We wanted to make it simple for new students to discover yoga class times and styles – with the kind of content that’d encourage them to book!

We did this through: user-focused design, a fresh ‘n’ welcoming look and feel, plus super-clear CTAs to make contacting Dolly an easy – enjoyable – experience.

Of course, the new brand identity was at the heart of this process, too – as we continued using our new colour palette and font styles to bring consistency to this playful (yet caring!) brand.

The result

Dolly was thrilled with how much we "got" what she wanted. We brought her a shiny new website that explains the different yoga styles in a relatable way – which will encourage both experienced yogis and those new to the practice to join her at her studio in Hove, Brighton.