Latitude Press Limited helps publishers print their books overseas. They hired us to redesign and develop their website – essentially, to give it a facelift. Their requirements were simple and fairly open:
We were excited for this challenge, which allowed our creativity to really take off!
To bring to life Latitude’s long-established relationships with printing partners throughout Europe and the Far East, we thought an animated graphic of the world would be a great visual representation. We love how it turned out and feel that it really draws the user in, making them want to continue the journey!
With colours that reflect CMYK, splashed in just the right places atop a white background, the website looks fresh, fun, and professional.
Oh, and we used responsive design – which all modern websites need, really – for a joyful experience across every screen, and every device.
We’re really proud of the experience we delivered to Latitude, and they loved it, too. Through our use of carefully selected imagery, colours and font styles – plus a sitemap for a structured user journey – we were able to capture Latitude’s stellar brand in an exciting new way.
