Rockcoco Fans
Fashion Industry | Ecommerce Website Design

Rockcoco Fans e-commerce website design
Rockcoco Fans e-commerce website page design


  • Rockcoco Fans


  • Fashion & Accessories


  • Project Management
  • Art Direction
  • Brand Identity
  • UI / UX
  • Website Design
  • Website Development
  • PPC Advertising

The brief

Rockcoco are fans of fans. Specifically, high-end, luxury, hand-held fans. British sisters Denise Frankel and Janis Sher founded the company in 2014, believing the time was right to create the ultimate luxurious (yet practical!) accessory for the modern woman – and the stylish bride. Why did they need us?

  • To redesign their website
  • Make it more contemporary, but with a luxurious feel
  • Respect their brand, product style and target market

Bring a traditional accessory into the modern world? Challenge accepted!

Rockcoco Fans e-commerce website shop design

The design process

High-fashion was the name of the game here. We wanted a nod to the vintage, to the more elegant times of yesteryear – while displaying it on a modern site that’s easy to use.

We worked closely with both ladies to understand their current customer base – how to engage them further and how to showcase their bridal collection to attract new customers. We designed the site like they design their products, with soft, beautiful colours and aspirational language.

We also categorised Rockcoco’s range into: Bridal Fans, Ready-to-Wear Fans & Bespoke Hand Fans, with the main focus on bridal and luxury events. This represents everything the brand has to offer, while making it easy for clients to pick their ideal accessory.

Rockcoco Fans e-commerce shop website page designs


  • Content Writing: Fiona Flood
  • Photography: KTJ Photography

The result

A stylish, luxurious, contemporary site? You betcha. As Rockcoco brings more offerings to the market, we continue to update their online presence – keeping up the great client relationship we built from the start.