Liz Stacpoole, founder of Star Counselling, is a qualified therapist who offers counselling and psychotherapy services to adults and teenagers – both in her private practice and in the NHS.Liz approached us to redesign her existing website, bearing the following points in mind:
We created a safe and welcoming space on the website, using a neutral colour palette for a soft tone and imagery that promotes a sense of calmness, of inspiring change. We built on this warm, aspirational mood by applying artwork to the colour tone of photography throughout the site.
As Liz needed to include a lot of content, we structured it in a way that’s still clear and accessible to potential clients. We presented key content on the homepage (linked out to further info) in a way that doesn’t feel overwhelming. We also used a “click to scroll” navigation and a “scroll to top” button for a great user experience on every device.
Finally, we spread clicks from the content page to the rest of the site by popping a contact section on each page – making it even easier for people to get in touch when they need to.
Star Counselling’s website is now a safe, welcoming space that’s easy to navigate and that promotes positive change. Our SEO work paid off, too – it now occupies 1st and 2nd positions for both specific search terms on Google.