Project

Web Design & SEO | Bond Shoreditch
Hair Industry | Website Design, Development & SEO

Landing page design shoreditch salon

client

  • Bond Shoreditch

Industry

  • Beauty Industry

Services

  • Project Management
  • UI - User Interface
  • UX - User Experience
  • Art Direction
  • Graphic Design
  • Website Design
  • Website Development
  • Search Engine Optimisation
  • Google Ads PPC

The brief

We’ve worked on a number of web design projects for hair salons. Bond is the most recent, a Shoreditch-based boutique hair salon that celebrates the individuality and personalities of the trendy community of women who choose them to look and feel amazing. 
Bond uses vegan and cruelty-free hair care products created by a team of confessed rule-breakers and innovators. They commissioned us to do the following:

  • Redesign & develop the website using elements of the original branding
  • SEO keyword research & implementation
  • Implement & manage targeted PPC ads for Google
  • Create an appealing social media brand style guide
  • Create engaging Instagram post templates

They wanted to create a cool, welcoming visual identity indicative of the Bond brand and the in-person salon experience.

Social media design

The design process

We wanted to capture the essence of the original branding and at the same time incorporate a more editorial style mid-century feel. We used complimentary, yet contrasting, inviting tones, pastel accents, and added soft interactions and animations that mimic the flow and movement of healthy hair.

Using powerful imagery, geometric pastel shapes and en-vogue elegant font combinations, we created an online presence that is trendy and familiar, warm and polished - much like the vivacious team at Bond.

Search Engine Optimisation (SEO)

Using our keyword strategy, we planned and implemented keywords in the SEO-friendly copy and tweaked the metadata to boost ranking for keyword phrases such as "Salon in Shoreditch" and similar keyword phrases to improve organic search results.

PPC Advertising

We researched keywords and ran monthly Google PPC campaigns to reach out to potential customers looking for hair care products and services in and around London. The ad campaigns are doing well, and Bond has requested that we keep them running indefinitely.

Mobile UI web design shoreditch

The result

We gave Bond's website and branding a modern-chic makeover by capturing the essence of their brand values and imitating the cosy, intimate ‘Bond’ salon experience. Along with an engaging social media brand style guide and Instagram post templates, both the client and us couldn't be happier with the outcome.